How do you know that the content that you're creating is having the right impact? From creating content that gets engages your audience in the first place, to making sure that your website drives the right conversions, this episode welcomes two super knowledgeable guests to discuss the topic.  Ilse Van Rensberg is Senior SEO & Content Exec at Cognism and Ryan Webb is a Conversion Optimisation consultant. We explore the principles, the tips and tools of the trade, to make sure your content packs the required punch.