Ryan Webb is a conversion and optimisation specialist. In this short, taken from the full episode on Measuring the Impact, Ryan shares why he believes content first is the more effective way to build websites than design first.  Listen to the full episode for more. 

How do you know that the content that you're creating is having the right impact? From creating content that gets engages your audience in the first place, to making sure that your website drives the right conversions, this episode welcomes two super knowledgeable guests to discuss the topic.  Ilse Van Rensberg is Senior SEO & Content Exec at Cognism and Ryan Webb is a Conversion Optimisation consultant. We explore the principles, the tips and tools of the trade, to make sure your...

Demand Generation is not exactly a new concept but it seems to be one of those terms that you're either using all of the time or it's not really on your radar at all. Well used in B2B, it's a top of the funnel activity most of us just call awareness, brand building, loyalty etc Kamkshi Sharma is a B2B marketer and demand generation enthusiast. She joins us to talk about the tactics of demand generation and the importance of alignment within the business for impactful results. David McGuire...

This short with Bryony Benge-Abbott is taken from the full episode on storytelling.  An artist and curator, Bryony shares how she thinks about the idea of entertainment in art, and the engagement of audiences with it and how it links with storytelling. 

This short with Sophie de Albuquerque is taken from the full episode on storytelling.  A copywriter and children's author, Sophie shares how she thinks about audience, whether copywriting or creative writing and how to consider everything we need to know about them.

This short with Dicky Souray is taken from the full episode on storytelling.  What can marketers learn from the practice of spoken word and storytelling? Dicky Souray, founder of SproutSpoken and spoken word coach, shares his thoughts.

Series One of the new format Marketing Forum Podcast is all about content. And in this episode we're exploring the art of storytelling. Storytelling is already well used across marketing and communications, but in its truest form it was originally tales told around campfires and passed from generation to generation. If marketers seek to engage audiences, whether that’s as a commercial marketer or a communicator in a charitable organisation, can tapping into the tradition of storytelling...

Amy Ralston is a solicitor with Stephen Scown specialising in IP, IT and data protection.  In this episode we talk about the legals of influencer marketing. No longer a wild west, this is now a heavily regulated sector and there's plenty to get right! We cover brand and content creator contracts and of course, what happens when it all goes wrong.

Charlotte Williams is the founder of SevenSix Agency, launched as a direct response to the lack of diversity within the ad and influencer marketing sector. Charlotte is also an influencer herself.  In this episode, (#30!) Charlotte joins us to talk about how her agency supports purpose-led campaigns, the broader influencer marketing space, brand and talent and where brands can start if they haven't yet integrated an inclusive approach to marketing.

Kim Range is co-founder at Bouran, a web 3 agencies helping companies and people engage with and deliver projects using new technologies including crypto, blockchain, NFTs and the metaverse.  With a background in digital agency, Kim sees these new technologies as the logical next step in the development of digital. We talk about what they are, how brands are starting to engage with them and how we might think about engaging as marketers, communicators and creatives.

Kelly Frew is Director of events at P&O Cruises, looking after what I consider to be enormous events, from naming ceremonies to trade. She’s worked in events manager roles in the travel industry, including TUI travel and Thomas Cook, as well as being former Senior Events Producer for BBC Studios, with events for programmes such as Top Gear and David Attenborough documentaries. From organisation and creative, to taking risks and knowing your audience, this episode is a must listen if doing...

Joyann Boyce is an inclusivity marketing consultant running her own business, Arima and Co which delivers consultancy, workshops and training. Joyann studied psychology and decided to follow an interest in marketing - she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born. There is a lot us marketers communicators and creatives can do...

Michelle Mahdon is a Research Fellow at the University of Exeter Business School. An area of focus for her research and teaching is networks and networking. In this episode we talk about why network matters so much, the importance of approaching it strategically and why mapping your network can be a good place to start.

Grace Reith is Sustainability Communications Director with creative agency Bray Leino. She’s the former head of marketing for Origin coffee and a B-leader, meaning she’s been trained by the B-lab to help businesses becoming B-corp. In this episode Grace joins Katie Sandow to talk about sustainability in business, and the framework that B-Corp can provide for doing that. Grace is phenomenally knowledgeable about sustainability and talks about the benefit to business both from an ethical...

Helen Dunnett is a CRM consultant, working predominantly within the arts, marketing and charity sector. In this episode, I pick her brains around the perfect way to approach CRM. Helen is normally approached when businesses and charities need a new system, but she tries to encourage her clients to start with a strategy instead, and look at both business objectives as well as customer relationship objectives. We talk about how to avoid the classic errors, such as silos, over or under...

Mel Larsen is a marketer and coach founder of Mel Larsen associates and Dream Project Coach.  She was marketing in the arts, cultural and heritage sector when she was inspired to become a coach after noticing how negative leaders were about their goals and thought, if they’re not feeling positive and inspired, how are they going to inspire their teams.   Mel’s coaching business evolved out of a vision - a sudden clarity in the mind’s eye about what she wanted, and how good she was at it....

Iain McDonald is Head of Digital at Create, the brand studio for CNN International Commercial. Iain leads a global team of digital creatives, which produce branded content experiences for some of the largest businesses in the world of tech, digital, luxury and beyond.  Iain shares some of the successful campaigns delivered through the pandemic as brands were forced to pivot on their usual approach to engaging with their audiences, the process of working with international brands and the...

The Marketing Forum collaborated with Wild Card PR for a live event in November 2021. Katie Sandow was joined on a panel by Kate Wild, founder of Wild Card, Judi Blakeburn Brand Director of Watergate Bay Hotel and Another Place Hotels and Georgie Upton, Managing Director of Wild Card to discuss the power of PR, how clients can get the best out of their PR relationships, who's going to tell our stories and some amazing campaigns that have delivered real results. 

The Marketing Forum collaborated with Wild Card PR for a live event in November 2021. Katie Sandow was joined on a panel by Kate Wild, founder of Wild Card, Judi Blakeburn Brand Director of Watergate Bay Hotel and Another Place Hotels and Georgie Upton, Managing Director of Wild Card to discuss the power of PR, how clients can get the best out of their PR relationships, who's going to tell our stories and some amazing campaigns that have delivered real results. 

Jon Cohen is managing partner at consumer insights company, Kindling and has spent 25 years helping businesses, government and charities better understand their audiences to help them to make good decisions. He's also the author of the book, Asking for Trouble, Understanding what people think when you can't trust what they say.  In this episode, we talk about how SMEs can approach customer insights when they don't have big budgets, how the world of asking is so different to the real world...

Emmie Kell is CEO of Cornwall Museums Partnership (although moving to Arts Council England in March 2022), a not for profit which exists to create positive social change through museums. In this episode Emmie shares insights around leadership, how she approaches it and why she thinks about it so much; the practical changes she has made in the organisation around equality and diversity and why she thinks learning is so important. 

Nicola Millard is Principal Innovation Partner with BT with 'Futurologist' as a previous job title. Nicola's background in psychology and work on customer insights makes her highly interesting to anyone with a marketing angle! We chat about the difference in engaging B2B and B2C audiences, why some of BT's research shows customers don't really care about channel and why she hopes we won't forget all the lessons we've learned from the pandemic. 

Crystal Carter is Senior Digital Strategist at Optix Solutions and an absolute font of knowledge on all things digital. Crystal shares a plethora of insights with us on The Marketing Forum Podcast, from funnel marketing, being there for your customers at every stage of the buyer journey and coming up with new ideas when things don't go as planned...!

Alex Murphy is Head of Marketing for the Admiral Group. He started off as a digital marketer, pretty much at the beginning of the revolution and has worked across sectors and various sizes of businesses before arriving at a household brand.  Having worked in both SMEs and larger businesses, Alex has fantastic insights into what each can learn from the other and the value of both skillsets. In this episode, Alex shares how he structured the team, how the go about building campaigns, how we...