ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean? In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including:  Setting goalsHow to train ChatGPTUsing promptsA/B testingThe ethics of using ChatGPTAnd more. Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect. If you'd like to read along or want access to the text, just visit our blog. And don't forget, you can access ebooks, downloads, templates and more on our website.