Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024? While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include: AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to...

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean? In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including:  Setting goalsHow to train ChatGPTUsing promptsA/B testingThe ethics of using ChatGPTAnd more. Tune in to hear how to unlock the potential of ChatGPT and...

In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing...

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies. In this podcast, we'll explore how marketers can use the new advanced features of GA4 to  better understand their...

While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents.  In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI.  We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use. We'll cover a range of topics, including: Traditional vs generative AIThe ethical issues of generative AIHow to practice responsible...

AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation.  In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including: SephoraAmazonGoogleLyftSpotifyStarbucksAnd more...If you'd like to read along or want access to the text, just visit our blog. And don't...

What does a marketer actually do? With so many different types of marketing and job roles out there, it's not always an easy question to answer. But what if I told you that marketers can change the world? That's right - there are marketing campaigns throughout modern history that have had a profound and lasting impact on the world we live in today. In this podcast, we dive into some of our favourite history-changing marketing campaigns that prove just how much of an impact marketing can have...

Any good marketing strategy takes into account not just your own objectives and goals, but what is happening within the marketing industry as well.  Marketing trends, especially recently, have come through fast, with some lasting the test of time and others fading just as quickly as they appeared.  That can make it difficult to forecast what's coming and incorporate that into any plans. This episode should help with that. We look at a brief summary of what happened in marketing in 2022 and...

Meetings are an everyday part of working, but in recent years, they seem to have taken over our daily schedules. Whether you’re a CEO, COO, or just someone looking to make a difference in how your company operates, many of us are seeking out ways to be more productive, especially in meetings.  We've put together a few examples of how real companies are changing they way they run meetings to make them more effective and productive, including: ShopifyAmazonGoogleTripping.comModal FormsAnd...

Since it launched in 1985, Microsoft Excel has been a powerhouse in the world of data analysis and business processes across the globe. You would expect the software to be a polished, reliable and foolproof tool, leaving no room for error, however that is not always the case. While it is an effective tool, it brings with it its own set of risks, with some companies having learnt the hard way. Listen to this episode to find out how some of the largest companies in the world including Kodak,...

Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why? Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast.  Listen to the episode to find...

TikTok has become a social media juggernaut. It is far and away the  fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022. However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a...

The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information. One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images. So, what does this have to do with dashboard design? In short, everything, given that the gestalt principles define how humans perceive the...

Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success. For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to...

Did you know an engaged workforce can increase profits by up to 21%? It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well.  In this episode, we'll go through: What is employee engagement?Why is employee engagement important?Data-backed strategies to engage your employees betterAnd more!If you'd like to read about employee engagement, you can...

In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance.  Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals.  Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new...

In this episode, we show you how you can more effectively manage your projects using data dashboards. Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard. In this podcast, you'll learn: What a dashboard isThe benefits of a...

In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy, Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task. It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on...

In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid.  Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need.  While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics...

In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them. KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong. It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make...

In this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success.  The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises.  When carried...

In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital. With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers.  One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing...

In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business. When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company. At its highest level, an organisation can have KPIs that assess the entire company...

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success. COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down....