Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024? While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include: AIAugmented realityInfluencer marketingFirst-party dataSustainabilityAnd moreIf you'd like to read along or want access to the text, just visit our blog. And don't forget, you can access ebooks, downloads, templates and more on our website.