How to Use UPC Codes on Amazon and NOT Kill Your Business w/ Michelle Covey of GS1
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Description
In this episode, Jason and Shannon interview Michelle Covey of GS1 US about the importance of GTINs (Global Trade Item Numbers), UPC Codes, EAN, and Amazon. We also discuss some of the recent changes Amazon has made regarding UPC use, as well as hijacked UPCs and the right way to purchase a GS1 Prefix License.
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