We started with 32, and now just two remain in the Campaign Cup. It's a showdown between Zig's "Start the Car" for IKEA, which gave us a phrase that's become synonymous with finding a great deal, and Sid Lee's "We the North," a poetic ode to the Toronto Raptors' distinctly Canadian identity in a U.S. sports league. For this special episode, Campaign editor Chris Powell chatted with former Zig partner and creative director Elspeth Lynn, and Sid Lee's executive creative director Jeffrey Da...

For this episode of The Message, the team went out for lunch first, then talked about some clever Canadian creative ideas—including how to get late-night Taco Bell consumers to come back during the day, and how to make shoes from food waste. Plus the new Team Canada Olympic campaign is out, the Campaign Cup has reached the Final Four and a breakdown of our pizza lunch from Canada’s most famous coffee chain.  Hosted on Acast. See acast.com/privacy for more information.

Campaign's David Brown, Chris Powell and Emma Johnston-Wheeler reveal the "elite 8": the quarter final contenders of the campaign cup, discuss both innovative and tried and tested creative, and take note of a substantial AI deal between WPP and Google Cloud. With AI generated content as example, they also delve into a discussion about the challenges of advertising in the digital media landscape.  Hosted on Acast. See acast.com/privacy for more information.

Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler provide an update on round two of the Campaign Cup, discuss the industry’s recent surge in review activity. They also break down multiple campaign’s for Women’s History Month – including work from LG2, Publicis, and VML Canada. Hosted on Acast. See acast.com/privacy for more information.

First round intrigue. David Brown, Chris Powell and Emma Johnston-Wheeler discuss how they selected the 32 contenders, share their bracket picks, and take a look at the preliminary results including some super-close battles. Get your votes in before round one closes on Monday! Hosted on Acast. See acast.com/privacy for more information.

What 'great' looks like for Canadian advertising plus Stok'd's 'dopest nails', round one of the Campaign Cup ad of century and is it time to call for a taxi for Taxi? David Brown, Chris Powell and Emma Johnston-Wheeler ponder all this and more.  Hosted on Acast. See acast.com/privacy for more information.

Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler lean into their innate Canadian characteristics and discuss how smaller budgets create more insight driven work. Plus Zulu Alpha Kilo at Superbowl and Rethink’s hole-less bagel shocker. Hosted on Acast. See acast.com/privacy for more information.

Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler discuss ex-pat creative powerhouse David Kolbusz’s views on Canadian advertising. Plus, the ‘jaw dropping’ Rogers to Publicis move and Canadian Tire’s immigrant experience. Hosted on Acast. See acast.com/privacy for more information.

Campaign’s David Brown, Chris Powell and Emma Johnston-Wheeler talk about the transition of The Message to Campaign and explain some of the exciting things they’re planning to do in support of the great Canadian advertising industry. Hosted on Acast. See acast.com/privacy for more information.

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family. Hosted on Acast. See acast.com/privacy for more information.