It’s not every day that someone’s path to being a real estate professional first takes them through the Major League Baseball League. But that’s the path of our guest today, Robert Lucido Jr.  Part of how Robert Lucido Jr. made it on to an MLB team was that he cold called teams. This is unheard of in the world of baseball. But it gives you a sense of what Robert Lucido Jr. is all about: Knowing your worth and fighting for it. Today Robert takes us through how to dictate your worth in a highly competitive market where there is often a race to the bottom. First, focus on solutions to core problems, which right now is helping people get mortgages. Second, price to position effectively. Third, create value across dimensions. Fourth, stack value throughout the offer presentation. And fifth, take risk off the table for the client.  Tune in to learn how to dictate your worth today. Resources: Check out the Millionaire Real Estate Agent Playbook Connect with Jason: Linkedin Produced by NOVA Media This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Advertising Inquiries: https://redcircle.com/brands