“Personal branding is simply the digitization of your reputation,” says Rory Vaden, best-selling author and co-founder of the Brand Builders Group. He joins us to talk about the intersection of character, reach, trust, and influence. If you’ve been struggling with your personal brand or just need a quick boost in remembering why you do what you do, this episode is for you.  Rory’s formula is: Results x Reach = Influence. In other words, your hard work and success, combined with a smart digital strategy, will empower you to change more and more lives. On the other hand, if you don’t have results—real substance—no matter how good your digital strategy is, you won’t last. As Rory puts it, “Your influence will never grow wider than your character runs deep.”  In the second half of the episode, Rory specifically teaches real estate professionals how to build their personal brand. He provides specific questions to ask yourselves, plus tips on how to be an ongoing asset to your community.  You’re going to leave this episode feeling more centered about your digital presence and purpose. Resources: Learn more at FreeBrandCall.com/RVSubscribe to MREA to get the latest models, alerts, and more: MREAnotes.comCheck out the Millionaire Real Estate Agent Playbook Connect with Jason: Linkedin Produced by NOVA Media This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information. Advertising Inquiries: https://redcircle.com/brands