Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era. The panelists were:  Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier. We delved into concrete strategies for the long-term in a post-privacy world. We talked about what is changing with attribution, measurement, SKAN 4.0, Google’s privacy changes - and much more - and offered actionable tips and strategies that you can use today. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ua-in-privacy-era-singular-rocketshiphq/ KEY HIGHLIGHTS: ☂️ What percentage of the market is good at SKAN? 🪢 Are additional measurement methodologies required? 🧶 Probable performance improvements in SKAN 4.0. 🦺 What’s a feature that SKAN 4.0 should roll out? 🧣 Google’s Privacy Sandbox and how it differs from SKAN. 🎒 MMM & Incrementality Modeling. 🧢 How measurement methodologies can be affected by organizational leadership. 🙇🏻‍♀️ Skills required to prep for the future. 🚵🏻‍♂️ Top takeaways from all panelists. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog