Our guest today is Aayush Sakya, Head of UA at Earnin. Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career. He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him. In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/ KEY HIGHLIGHTS 🤔How should digital marketers think about measurement post-ATT?  🔨Structuring geo-hold out tests. 📏Channels to measure impact from geo-holdout tests. 💯Evaluating results to understand the true impact of SKAN campaigns. 🔥Understanding the impact of multiple channels on performance  📈How should a marketer review performance of creative post-ATT?  😎Managing expectations and reporting with incomplete data post-ATT. Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog