Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing.  Dive into this episode as we dissect a compelling case study that highlights the often-overlooked complexities of introducing new creatives into campaigns. From algorithmic biases to budget limitations, we cover it all. Learn when it makes sense to innovate and when it's better to stick with what's already working. A must-listen for anyone navigating the intricate waters of Meta advertising. You can read more about our recommended philosophy and approaches to creative testing in our recent book: Definitive Guide to Creative Testing in a Post-ATT World.