Our guest today is Sami Biçer, Growth Manager at MagicLab.  In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency.  We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation.  ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-sami-bicer-magiclab/ ** KEY HIGHLIGHTS 🎯 Precise Event Measurement: The Bedrock of Analysis 📊 Defining Key Data Points ⚖️ Balancing Acts: eCPM vs. Impressions, More vs. Less Placements 🔍 Finding the Optimal Through A/B Testing 📈 The Results ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog