Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead. In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing organic from paid traffic, and building custom dashboards for effective strategies. ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/aso-yevhen-tarasenko-fabulous/ ** KEY HIGHLIGHTS 📊 There are couple of ways for reporting ASO impact. It’s crucial to select the setup that works best in your case. 📞 Communicating with UA and data teams is essential for the process. ⏲️ Depending on time and resources there are 3 levels of customization: store native consoles, third-party solutions, or custom dashboards ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog