Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher.  He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels.  Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/ KEY HIGHLIGHTS 🍊 Paid UA for sustainable app growth. 🍋 The approach to testing and scaling new apps. 🫐 How to diversify marketing channels while evaluating the blended impact on performance. 🌽 Social media and unconventional sources for creative ideas. 🍳 Fostering a culture of teamwork and knowledge sharing across the organization. ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipHQ.com/blog