π [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna π
Description
In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale.KEY HIGHLIGHTSπ Personalize retention strategies to align with specific user needs, avoiding generic approaches.π Implement A/B testing to determine the most effective retention tactics, such as targeted discounts.β£οΈ Collect and analyze data ...
In this episode we dive into the sometimes frustrating mechanics of how Meta allocates spend between ads in an ad set - and what we recommend doing about this.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/bayesian-bandits/**Get more mobile user acquisition goodies...
Published 06/10/24
In this podcast episode, I discuss a common issue in ad account management known as βasset stuffing.β This occurs when advertisers place all their ad creatives into a single ad set without distinguishing them by type or audience. Check out the show notes here:...
Published 06/03/24