In a digital-first environment, successful brands stay ahead of the curve by prioritizing agility and experimentation. Instead of merely solving problems, they drive innovative solutions to eliminate—not just mitigate—customer pain points to achieve a seamless and exceptional customer experience. In this episode, guest Joe Wheeler, CEO of CX/Digital, and Rob Markey discuss how successful brands bridge the gap between human and digital experiences and the significance of agility and experimentation as tools for achieving successful digital transformations. If you’d like to provide feedback on the show, please fill out our survey here. You can order Joe’s new book, The Digital-First Customer Experience, here. If you’d like to learn more about Joe, you can find him on LinkedIn.