You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the value of what’s being taught, or they get a great response to the quality of the content… but no buyers. Is it the same for you?   In this episode of...

Imagine using only a few sentences to help your audience understand the root cause of their problem and see you and what you provide as the solution. You’d know what to say and when to say it to build the bridge between the problem and your solution, ultimately bringing in more sales. This is the key to great marketing!   And I’m breaking down the 6 steps to building this bridge for your business in this episode of the podcast. Listen in and discover how I’ve developed our marketing and...

If you feel like results aren’t coming fast enough, you’re missing something and doing all the right steps, other people are saying the same thing as you and getting better results, and you’ve been teaching things you know can help people, then this episode is for you!   I’m discussing a messaging tool I don’t cover very often, but it’s literally the foundation of my success (and many of my students). It’s the foundation of our program's success, and it’s why we have so many testimonials...

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.   So, in this episode, I’m diving...

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!   Listen in and discover how to unlock more opportunities for growth in your personal...

We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).   So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation...

One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it.   Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to...

If you’ve been following us for the past month, you likely know that our annual 3-day Master Your Profitable Messaging LIVE event just wrapped up.   For the first time ever, you can tune in to replays of our 3-day Master Your Profitable Messaging LIVE event right here on the podcast!   Listen in on Day 3 and discover how to bring it all together and start implementing what you'ved learnred into your content immediately!   The doors to New Generation Mastery are officially open! Join...

For the first time ever, you can tune in to replays of our 3-day Master Your Profitable Messaging LIVE event right here on the podcast!   Listen in to Day 2 and discover how to start applying the concepts we covered on Day 1 and more.   Want to attend Day 3 live? Register here - https://brandonlucero.com/mypm   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!   Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of...

If you’ve been following us for the past month, you likely know that our annual 3-day Master Your Profitable Messaging LIVE event is happening right now. And we’re doing something we’ve never done before… You can tune in to the replay of Day 1 here on the podcast! Tune in and discover how to shift out of the Unheard Entrepreneur trap. Want to attend Days 2 and 3 live? Register here - https://brandonlucero.com/mypm   Did you enjoy this episode? I'd love it if you'd share it on...

It’s the FINAL episode in our 5-part series of the most powerful communication elements. We’ve covered ads, content, sales, launches, and so on… and today I’m pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales).   If you have a messaging problem at all – this episode is for you! Listen in and discover the difference between an action and a problem, what percent of your messaging changes once you’ve established what works,...

I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become so much easier and I’m excited to share them with you in this episode.   Listen in to Part 4 of this series and discover five things to focus on when it comes to sales, the three types of trust that you need to gain in order...

In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch with success. The solution may even surprise you.   Tune into Part 3 of this series and discover what’s going on in the market, and how it...

Typically, ads are the first touch point for a potential buyer. It’s the first time they’re experiencing you and your brand – and it’s your best opportunity to bring in qualified leads and build rapport. This is why getting the messaging right in ads is so important. When done well, it’s your lowest-cost way to bring in sales!   So, if you’ve been struggling with ads, your ad cost is going up, or you have a hard time creating ads (and don’t know quite what to say in them)... this episode is...

There’s a lot that fits under the umbrella of “messaging.” You have content, copy, ads, emails, frameworks, funnels, and the list goes on. And while it can be easy to focus on one piece at a time, what really brings in sales is creating cohesive communication throughout your brand. Over the next few weeks, I’m going to share the messaging elements you need to create powerful content over and over again throughout your brand!   In this episode, we’re talking about content. In the coming...

Marketing is shifting in 2024 for course creators – and while change is inevitable, there are 5 major challenges I see coming up for our niche that I want to prepare you for. And with each challenge, I’m giving a specific and unique solution to help you have one of your best years yet! Over the past few years, I’ve worked with thousands of students in the course creator space from a messaging and marketing angle (including ads, strategy, low-ticket offers, high-ticket offers, webinars,...

Having a unique (breakthrough) product does NOT equal sales. And yet, I hear it all the time from marketing gurus, “You have to be unique in order to stand out.” While your uniqueness might help you gain attention, attention doesn’t necessarily mean sales. I’ve had many students come to me with thousands of followers and zero sales and this might be something you've experienced as well.   Instead of focusing on your product and being “unique”, try the communication techniques I’m sharing in...

Want to engage more people with your content and close more sales? Tell conversion stories. This is a story that engages the right people, builds the know-like-trust factor fast, and helps you bring in more sales. There’s a certain art to conversion storytelling and in this episode, I’m sitting down with one of my top returning guests and storytelling professional, Colin Boyd to break it down for us.   Listen in and discover the number one storytelling mistake, why your origin story isn’t a...

It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to my top 3 favorite sales techniques of all time.   Tune in and discover my 3 favorite sales techniques and why, how to use each of these in your business, common messaging...

Your messaging can speak to ALL of your audience. How? Using proven and reliable psychological elements in your business. In fact, when our highest level coach and owner of MAXIMized Business, Andrea Maxim, learned what she’s sharing with you on the podcast, she realized she was leaving out a huge percentage of her audience and the results of using them dramatically increased sales.   In this episode, Andrea is going to walk you through four psychological elements you can use in your...

When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I was. Yes, I’d achieved my goals, but I hadn’t maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned.   Because how you define success has everything to do with...

We’ve all heard the saying, “work on your business, not in your business.” But, especially in the beginning, this can be hard to follow. Maybe you feel like you don’t have the time or the budget to hire. Maybe you don’t feel like you know how to be a leader or struggle to trust people. No matter the holdup, if you’re like me then you started the business to gain more financial freedom and more time freedom. And while your income may increase with more work, you can’t have time freedom unless...

The third and final part of our series on building bridges is here and I can’t wait for you to hear it. Your messaging bridge is a crucial part of sales. Not only does it speak to your audience where they are, so it’s getting their attention, but most importantly, it’s helping sell before you pitch. You’re giving them the exact information needed to gain traction. And I’m breaking it down for two students in this episode!   Listen in and hear me create bridges for Adriane, a business coach...