Adam Craft: Understanding Crowdfunding Product Launching What is the best way to launch your product- on Amazon or Kickstarter? Over the last recent years, these two platforms have become vital in launching products into the market. Crowdfunding (Kickstarter) is a great way to launch your product faster and gain customer feedback and loyalty. In this episode of the Page One Podcast, Luke Peters speaks with Adam Craft on how he successfully launched a product on Kickstarter and the journey that was. Adam is the founder of Elevated Craft and his flagship product The Elevated Craft Cocktail Shaker, a design that raised over $472,000 on Kickstarter late last year. He continued taking presales and in just a few months his revenue exceeded $600k from almost 8,000 backers. Listen in to learn about the process of crowdfunding before, during, and after a product launch. You will also learn the difference between an Amazon and a Kickstarter product launch. Key Takeaways: The importance of having backers who take their time to know the product as you take care of them. The difference between doing an Amazon launch vs. crowdfunding. The advantage of the one on one customer feedback and loyalty on Kickstarter than anywhere else with product launches. The importance of having a cool product to attract backers on Kickstarter. Episode Timeline: [4:03] How being a student of crowdfunding, and doing a lot of research helped Adam raise money on Kickstarter. [5:21] How he prepared for the funding by first investing in the product. [7:03] He explains how he was able to run an aggressive campaign on Kickstarter and sell the product on different platforms. [11:02] The duration of a Kickstarter campaign and all the work that goes into it- preparing, during, and after the campaign. [13:39] The importance of the first three-day stage of the campaign and how to prepare for it. [16:28] Factors that differentiate between Amazon and crowdfunding and why each has unique potential in the success of product launches. [19:15] Adam explains the aspect of loyalty and true customer feedback witnessed on Kickstarter that is unavailable elsewhere. [21:14] The lessons he has learned about supply, marketing before launching and planning for enough sample production. [23:51] The most important things to get effective results from your Kickstarter campaign. [26:54] He talks about the amateur mistake he made of putting all his trust in one factory and later they failed him and he ended up regretting. [29:38] How he keeps a big list of product ideas to always have a pool to look at.   Quotes: “The most important part of the campaign is your first three days, so if you launch your campaign and then you start thinking about running ads, that campaign is probably already dead.”- Adam [14:55]