The Art of Purposeful Brand Storytelling. How do you communicate with your customers with the right messaging? How do you develop that trust relationship that keeps bringing them back? One thing all customers have in common is a pain point, and your product has to first solve it. In this episode of Page One Podcast, Luke Peters speaks with Ed Lynes on the importance of building a trust relationship with your customers using the right messaging. Ed is the founder of Woden, a strategic messaging agency that helps you build consumer trust and remove friction. He helps transform your brand with a powerful story. Listen in to learn the areas that you need to target the customer and make a connection that will lead to relationship building. You will also learn the power you hold by understanding customer purchasing behavior and how you can use that to your benefit. Key Takeaways: Understanding how to build a relationship with your customers and communicating your purpose the right way. The importance of creating a brand story that allows your customer to be the hero who understands your product’s pain point. Learn about the things that are going to help you build better affinity and customer value. The power of understanding customer purchasing behavior and then aligning your messaging with it. Episode Timeline: [3:18] How at Woden they help brands with the right messaging to develop a customer relationship. [4:18] The three areas to target the customer, make a connection with them, and start building a relationship. [8:03] Learning how to communicate your brand’s purpose and letting the customer know you understand their pain point. [11:36] Ed shares a case study of how they helped a company that was suffering from genericide right their customer messaging. [17:29] How to create a brand story where the customer comes out as the hero with your product. [21:33] How to articulate your brand’s messaging to make sure that the customer understands the pain point. [26:53] How to find the motivation and the perception of why the customer is purchasing the product they’re purchasing. [30:18] How to focus on things you can control with your customer during uncertainty. [33:55] Ed recommends some of his strategies in understanding people and how to market to them.   Quotes: “Every brand should know how to talk about themselves in a way that’s clear, compelling, and memorable.”- Ed Lynes [35:37]