Understanding the Role of a Venturepreneur Have you ever wondered what a venturepreneur does? The combination of venture capitalist and an entrepreneur- helping mostly small emerging companies scale.  In this episode of Page One Podcast, Luke Peters speaks with Mark Thomann about his role as a venturepreneur who helps take small brands from $1 million to $100 million in revenue. Mark is an entrepreneur and venture capitalist who has a history of reimagining and relaunching iconic brands. He is the founder of Dormitus Brands and recently founded an early-stage health and wellness fund called Spiral Sun Ventures. Listen in to learn the importance of small brands looking at the failure of other brands as an example for them to succeed. You will also learn why it is extremely difficult for emerging brands to be profitable unless they exit to big brands especially in the beverage industry. Key Takeaways: Learning how to take care of your physical health to be more productive in your professional life. How to build a brand and a community that continues to purchase your product. The lessons to learn from failed brands or products similar to yours for you to succeed. Why emerging brands need significant marketing or to exit to big companies to be profitable. Episode Timeline: [2:22] Mark explains why he formed Spiral Sun Ventures as a way to help young entrepreneurs to scale their businesses. [5:36] How he changed his life-work balance to be more focused on health and wellness. [9:39] The importance of bringing human capital to impact small companies and take them from $1 million to $100 million in revenue while remaining gritty and entrepreneurial. [13:28] Why brands need to understand why other companies like them failed plus generating consumer buzz around their product. [18:36] He explains the size of his company’s investments and how they estimate value. [21:04] The key things he looks for when helping a company and the growth they have experienced over the years. [24:31] How to build a company to become a household brand through direct to consumer eCommerce business. [27:07] Mark explains how they successfully relaunched a soda brand through great marketing. [34:02] The benefits of natural ways of building brands and communities and building vital relationships [36:10] Why it is challenging for small brands to make money especially in beverages unless they exit to big companies. [40:38] He narrates why he failed in a business he acquired from Unilever and why he wouldn’t do traditional advertising anymore. Quotes: “If you really know what made a company fail, you’re much better equipped at understanding how to make it succeed.”- Mark [10:10]