Perfecting the Art of Influencer Marketing- Justin Blaney Thinking of using social media to market your brand, how about influencer marketing? Influencer marketing is a fairly new industry yet ever-changing and important for getting your brand out there in front of thousands of potential customers. In this episode of the Page One Podcast, Luke Peters speaks with Justin Blaney about how businesses can approach and utilize influencer marketing as a form of advertising their products. Justin is a speaker, entrepreneur, and bestselling author of 15 books.  He’s also a professor at the University of Washington and is followed by a million people on Facebook/ Instagram. Listen in to learn how to approach influencers on social media to market your product. You will also learn the ways you can track your progress and why your marketing campaign will only be successful if you delegate it to people who get social media. Key Takeaways: The power of delegating tasks in helping you keep track of things and details. How to track metrics when using influencer marketing to understand your progress and improve where you can. The magic of creating viral content that happens through online sharing. The importance of creating authentic long-term relationships with influencers on social media. Episode Timeline: [2:07] Justin talks about the course he created at the University of Washington called ‘influencer marketing’ and other phases of his career which include being an author. [4:22] The integrated parts of Justin’s life and how he found a system of hiring good people that help him keep a system. [6:26] How COVID-19 has unpredictably changed his life both positively and negatively. [9:25] How to get started in influencer marketing as a business by learning how to delegate it to someone who already knows about social media. [14:49] How to have a tracking metric when using influencer marketing for your business to know whether it’s working or not. [19:05] He explains how sharing is everything- the science behind it and how content can become viral. [25:40] How to approach influencer marketing and develop authentic long-term relationships as a brand with influencers. [31:03] Justin mentions the best social media platforms to advertise on for B2C and B2B businesses. [32:40] The tools to use to find influencers online and how to approach them. [37:12] YouTube versus Instagram- why none is better than the other and it all depends on the product and the approach.     Quotes: “Social media is still about authentic relationships, including the relationship between influencers and the brand- that needs to be authentic too.”- Justin [28:50]