Ken Kline: How to Adapt to Changes to achieve a more Profitable Business (From Traditional to Online) How do you handle changes from a business perspective? How does it affect your goal in achieving a profitable marketplace? In this episode, Luke Peters speaks with Ken Kline about how his business burned down and resurrected it from the ashes. Ken Kline, is helping clients at all retail levels to maximize their business model while operating with best practice in VHC Brands, Inc. He enjoys working with all levels of the business but has a particular emphasis on Product Development, Sales, and Creative/Marketing. Learn the value of using mass retail marketplaces instead of traditional, curated retailers. The importance of moving forward despite the big impact of certain problems, its effects in the business, and how to adjust with the changes that needs to be done. The importance of being resilient and being able to find ways to stand out.   Key Takeaways: How important to implement profit and how you expand your contributors. How to leverage the major marketplace platforms to become a leader in the field. The importance of building core data.   Episode Timeline: [1:52] He describes the types of products that they create and sell. [2:18] He talks about their biggest customers that they work with, footprint, location, and the number of team members. [3:23] Talked about the private label in Amazon [4:16] Talking about if it is a consignment or taking full ownership [5:26] About square footage and number of team members [6:12] About where their imports come from [7:28] The marginal goal that they went and how they set it up [11:05] Deciding which customers they were contributing the most profit [14:56] Talks about the price increases, biggest contributors [16:33] Net margin points gained [17:36] Talked about the give and take why they moved over [18:22] Talked about their bottleneck [22:11] About the core Netsuite [25:42] NetSuite and managing international warehouses [33:52] His decision as to why he made the changes and what were the results [37:04] if there were problems they encounter about jack up prices. [41:24] How the future looks like and they are in full control [46:52] What he learned the most that he can share with business owners & Key Business Takeaway   Quotes:  “So, my first piece of advice is if anyone had come out of a business in 2020, not thinking they need some kind of planning, please get a plan.” [48:52]