Dr. Robin Gaster: How to Approach Selling on Amazon for Business Success Is it time for you to make the exclusive brands’ partnership program with Amazon? How will having a deal with Amazon to market your brand on their marketplace benefit your brand? Is it worth it or even smart to completely leave it to Amazon to handle your brand on their platform? In this episode of the Page One Podcast, we have Dr. Robin Gaster to discuss Amazon’s exclusive brands, 3P vs. 1P, and Amazon’s private label. He’s the CEO of Incumetrics, a data and analytics firm focused primarily on innovation, and a visiting scholar at George Washington University. He has a master’s degree in philosophy and a PhD in political science from Berkeley. Listen in to learn why you should focus on building and strengthening your brand outside of Amazon to become successful. You will also learn why going 3P on Amazon will lead to more success in your business than selling 1P. Key Takeaways: Why you shouldn’t rely on Amazon to build your brand. How to avoid the risk of 1P on Amazon by making 3P successful for your business. Why the possibility of Amazon’s private-label going away is high leaving it a marketplace only. The importance of building and owning your brand outside of Amazon. Episode Timeline: [1:35] Robin describes the strategy and data evaluation work he does for government agencies. [5:53] Understanding why Amazon is building exclusive brand partnerships. [10:50] The disadvantage of Chinese manufacturers selling directly to US consumers through Amazon. [16:38] Why the idea of Amazon’s idea of building exclusive brand partnerships will not benefit your business. [26:40] Why Amazon is pushing companies from 1P to 3P and why you should make your 3P successful. [29:58] Amazon’s private-label business and its difference from the exclusive brands’ program. [33:23] Why Amazon’s exclusive brand partnerships are more of Amazon’s business rather than building brands. [39:20] Why Amazon’s private label isn’t significantly growing due to its low unit price. [42:17] Dr. Robin explains why there’s no possibility of a worthy Amazon competitor now and in the future. [43:42] Why Amazon should focus on healthcare in the next 5 years. [45:03] Dr. Robin talks about his book and how it explores the topic of Amazon. Quotes: “Make sure you got the right team and don’t try and overpower the team as the founder.”- Robin [4:19]