How to Properly Launch A Product into The Market with Massive Success Do you have a dream or the goal of successfully launching your product into the market? Have you set up the right strategy to ensure everything works even better than planned? Listen, many elements need to fall into place to ensure that you have a unique product, a ready market for it, and a launching plan set in advice. That’s why, in this episode of the Page One Podcast, we have Helen Thomas, she has just helped DMAI successfully launch an artificial intelligence product. Helen is the CEO of DMAI, which is a global general artificial intelligence company. She has for many years grown businesses in the technology, digital media, and now artificial intelligence industries. Listen in to learn the importance of building a community even before the product launch to ensure there is a ready market for it. You will also learn the importance of preparing for the launch in advance, plus simple ways to get you good product reviews. Key Takeaways: How to build a community as part of the marketing campaign during your product’s pre-launch stage. Utilizing consistent earned media to support your paid media to keep your Facebook campaign fresh and results-yielding. How to prepare for your product launch in advance to ensure its success. The importance of adding a human touch to your customer service to ensure good reviews. Episode Timeline: [1:26] Get to know Helen and what they do at DMAI. [2:52] She describes the Virtual Preschool System, Animal Island Learning Adventure they launched. [5:21] DMAI’s scope of operation, the size of their team, and how they were affected by the pandemic. [7:03] The journey of formulating a strategy to create AILA, which became the starting point. [9:31] How they invested heavily to produce their software and hardware original content. [12:37] She explains how they approached the marketing of the product before launching to build its root in the market. [15:56] How to approach Facebook paid and earned media with consistency to see results. [19:10] The type of audience they target for AILA online, especially during the pandemic. [22:08] Why they only direct their traffic to one place which is their website. [25:08] Factors to look into to compliment your business website to be as good in sales as Amazon. [29:39] Helen on how she successfully led the preparation for the product launch. [32:17] The features that make AILA unique, better, and to perform excellently in the market. [35:11] The three simple and guaranteed ways to get you good reviews. [38:02] The importance of creating content based on what you care about to attract and build a community. Quotes: “Dream big and execute day by day, you will get there.”- Helen [41:11]