In today's episode, we dive deep into innovative ways to test and market your online course, with our guest and digital marketing maven, Anna Konchar. Show highlights:  Anna's Journey - Anna opens up about her journey from dreaming of a corporate career, to realizing that it wasn't her true passion, and finally finding success with online courses and memberships.  Innovative Market Testing - Anna explains her innovative approach to market testing using small-budget Facebook and Instagram...

Today’s episode is nothing short of revolutionary when it comes to the online course world.  We're delving into the world of AI and its intersection with online course creation, featuring the brilliant Jordan Gill. Known for her expertise in systems, automations, and VIP Days, Jordan is now tapping into the power of AI to revolutionize the way we create and deliver online courses. In this episode, Jordan sheds light on what AI-powered micro-apps are, and how they're transforming the course...

In this episode, we're diving into how ChatGPT, my new AI BFF, is shaking things up and making waves in everything I do in my business. Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 right here: http://aiunlocked.co You'll be in the know on: - My top 10 favorite ways ChatGPT has become the MVP of my team (Hint: from writing captions to sales copy to pitch emails - it's got us covered!) - How this AI superstar is turning us into content creating, customer-pleasing...

Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co  Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI). Here's what we'll cover in this episode: - Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for...

In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rarely check my Instagram analytics. Intrigued? You should be!  What You'll Learn - The unconventional approach to using social media in my sales...

Bonjour, dear listeners! I'm incredibly excited to share with you the details of my recent three-week trip to the beautiful South of France. From the enchanting streets of Aix-en-Provence to the historical gems of Toulouse, and the charming medieval town of Mirepoix, there's so much to unpack.  But that's not all. Travelling with kids, as many of you may know, requires a whole different level of preparation and patience. In this episode, I'll be sharing my top tips for making the journey...

Anna Walker of WalkerStrategyCo.com works with therapists and counsellors to help them with their marketing and copywriting.  In this episode of The Course Creator Show, Anna shares:  Her entire offer suite from DIY courses up to 1:1 offers, what she sells them for, and how she sells them Her experience with paid ads and running profitable funnelsWhy she uses a Facebook Group for her organic marketing (and the secret to growing it to 10k members) How she made $52k in one week using my Black...

In this episode, Gemma shares her inspiring story of how she built a real estate portfolio of 4 buildings - now worth over $4.5M.  We’ll hear how it all started with the purchase of her first home, where she DIY’d a renovation with her husband to turn their basement into an apartment to help cover their mortgage!  We’ll also get a look at the acquisition of Gemma’s three properties since, including the hard-won lessons she’s learned with each one. Whether you’re an experienced real estate...

If you're an entrepreneur, you know that managing your finances can be a challenge. How much should you pay yourself? How do you know what to save, and how much should you allocate to expenses? And what about hiring? It can be overwhelming, but it doesn't have to be. In this episode, I sit down with Belinda Rosenblum, author of the best-selling book "Own Your Money," to discuss all things finance. Belinda is a financial expert who helps entrepreneurs take control of their money, so they can...

I’m spilling the tea and serving up some serious money insights in the latest podcast episode!  It was at least 6-7 years ago when I first read about the idea of the “financial freedom” number.  I read about it in a book and immediately started doing the calculations on the back of my notepad to figure out how much we would need invested to retire and never have to make a penny again.  And while that number has changed and evolved over time, given the ideas and dreams my husband and I have...

Kaitlyn Carlson, CPA, is the Founder of Theory Planning Partners, a boutique wealth creation firm built exclusively for the top female entrepreneurs in the United States (and possibly with a Canadian partnership coming soon!).  She has worked in asset management for billionaires and has brought her extensive knowledge of wealth management to the entrepreneurial space.  In this conversation, we talk about  Why entrepreneurs need to have a financial plan and what to focus on first The...

In today’s episode of The Course Creator Show, I’m chatting about all things money! As someone who has always loved making my own money and saving it up, I didn't really start thinking about investing until I was in my twenties and bought my first house. It was then that I realized the true value of owning property and began to explore other avenues of investment. But let's be real, the world of finance can be overwhelming and confusing, especially for those who weren't taught about it in...

In today’s episode, I’m sitting down with Lisa Princic.  Lisa is a Business Strategist and expert in all things memberships! She helps coaches and niche experts create profitable 6-figure memberships that last.  In this interview we talked about Lisa’s approach to memberships, why she believes in going deep versus wide, how to position and price your membership, and strategies to retain your members.  If you’ve thought about creating a higher ticket membership in particular, this will be a...

Have you tried launching a course, but got crickets?  That’s the worst feeling. It can be disheartening to put a new product out into the world and not make any sales.  But instead of throwing in the towel or thinking that your course was a bad idea, tune in to this episode to learn the biggest reasons why most course launches flop. Understanding these could be a total game changer for your business!  --- Subscribe to the podcast so you never miss an episode:...

Thinking about using AI to create your content? Already using ChatGPT to help you with social media captions?  I get it - it’s a useful tool for sure. But before you go any further, tune in to this episode to hear how to think about your content strategy so you can stand out.  Because with AI tools will come more creators, more content, and more noise. You’ll need to know how to differentiate yourself in order to grow an audience, captivate them, and make the sale.  --- Subscribe to the...

I saw an ad recently that claimed you could “Create a course in 5 minutes using AI”. Sure, you could theoretically do that.  But would it sell? Would it be a transformation program for your students? Would it be a leverageable asset in your business you could sustainably scale to 6-figures or more a year? Absolutely NOT.  Tune in to this episode to hear my take on this bogus clickbait claim, what DOES make a course successful, and how I think we CAN leverage AI in an effective way.  This...

Don’t you love going behind the scenes in someone’s business? That’s exactly what I’m doing today. I’m sharing all the lessons I learned from my recent $150k launch of my program, The Passive Project.  Inside this episode, you’ll hear about what worked, what flopped, the lessons we learned, and ALL the numbers.  Ready? Let’s deep dive into this one –  --- Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672 Are you...

We’re turning the tables today! I was recently interviewed by John Ainsworth on his show, The Art of Selling Online Courses. Our conversation was such a good one, that I knew I needed to share it here with all of you.  In this episode, I’m covering:  The ins and outs of my own online course businessHow to craft a no-brainer offer to sell to your audienceThe S.O.L.D. Method I teach my students inside of Course Creator School Webinars … and whether you really need to use them If you want to...

In this episode, I have my long-time business friend Erin Trafford as a featured Guest Expert. Erin is a Podcast Network CEO who specializes in podcast strategy, production, and promotion. Fun fact? She produced over 200 podcasts in 2022.  Erin’s background in radio and broadcasting paved the way to what she does today, as the Executive Producer and Founder of the Story Studio Network. In this episode, Erin and I talk about:  Why podcasting can be an invaluable asset to your personal brand...

After podcasting for 4 years, what would I do differently?  In this episode, I’m taking you through the mistakes I’ve made, lessons I’ve learned, and what I’ve done right after publishing 140+ episodes of this show.  If you are thinking of starting a podcast, or have one already, this will be a valuable show to tune in for!  Let’s roll the tape -  --- Want to get on the waitlist for my friend Erin Trafford’s podcasting program, Ready to Record? It’s launching soon!  Click here to sign up...

Becky Launder is the founder of Modern Direct Seller - providing training, strategy, and systems to help direct sellers grow their businesses faster. She is also a member of our community, The Passive Project. In this interview, Becky shares: How (and why) she transitioned from direct sales to courses The different revenue streams that have evolved in her business over time (including which two are the most profitable, and which one her husband and business partner hates!) How she is...

Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally. She was also a member of our program, The Passive Project. In this interview, Laura shares How (and why) she transitioned from copywriter to cold pitch expert What cold pitches even are, and why they work so well to grow your audience at any stage in business  The difference between a cold sales email versus a cold pitch email  Over 5 different types of cold pitch emails you can use...

I have followed Vanessa Lau online for years (she’s always been on top of the game when it comes to social media) and last week she announced that she’s taking a potentially permanent sabbatical from her business. Here’s the article where she makes the announcement: https://vanessalau.co/sabbatical/  After reading her announcement, it got me thinking about the pattern of other “big time” entrepreneurs who have quit or left their businesses.   I have huge respect for Vanessa that she put her...

I’m putting together a mastermind (finally! for real!) in 2023.   It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year. For a few years now, I’ve been taking on clients 1:1. Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time. By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year,...

Today, we're chatting with one of our Passive Project Members: Daniel Wallace. In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach. In this episode, he is sharing: Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the small steps you would have through fatigue and busy-ness overlooked.Why more creators should host regular summits!Let's no forget some kind...