Ryan Stephens is a Creative Director & founder of Electric Seaweed, an agency specializing in surf culture. This So-Cal native talks about how surf culture would impact his identity & his future career working for iconic brand Vans. Why does surf culture translate to audiences nowhere near an ocean? How does a brand integrate into a sport that's traditionally anti-marketing? Where does the surf culture live now that magazines have died? All this and many Point Break references on this episode of the Pop-Marketing Podcast “That's, ahh... that's a surfboard all right! Looks like a '57 Chevy I used to have.” -Bohdi Connect w/ Ryan http://electricseaweed.com/ https://www.linkedin.com/in/rystephens/ https://www.instagram.com/electricseaweed/ Connect w/ The Pop-Marketer: https://qrco.de/bcI85K