Luke Hurd, one of the most influential augmented reality instructors & creators in the world as well as Director of XR for VMLY&R joins us once again to talk about the other side of the metaverse. Contrary to popular belief, the incoming of web3 & the metaverse isn't only about escaping your reality through VR goggles, but about getting more out of the real world and getting our attention off of these GD screens. Luke once again flips my ideas about the metaverse upside down through history lessons about Sumerian tax records, differences between extremists & fundamentalists, the upbeat future of Back to the Future, and the grand vision of humans getting time and attention back from our screens through AR/MR, game design & AI. If you're new to the concepts of web3 & metaverse or working to champion it in your own organization, this interview is a must-listen. Buckle up, cuz the PMP is off to the metaverse.