Jared Leshin discusses his latest book "Advertising and the Nature of Reality", what advertising can teach us about our reality, and why we should care. A former 3D artist & game maker, Jared explores advertising from a cognitive theory & philosophical lens, helping us get a tiny bit closer to understanding the nature of our reality and ultimately, the nature of advertising. Why do bees choose their new hives based on dance moves? How do interfaces help us disguise complex ideas? When can understanding human consciousness make us better marketers? We cover a lot, but only scratch the surface of one of my favorite new marketing reads in Jared's book. I love how Jared sees the world and how he breaks down advertising's role in our culture and if you love exploring the depths of how attention and perception work as much as I do, you'll hit the link below to add this book to your home library. More from Jared Leshin: Advertising & The Nature of Reality Book: https://www.amazon.com/Advertising-Nature-Reality-advertising-reality-ebook/dp/B09LTVH198 Jared on Linkedin: https://www.linkedin.com/posts/jaredleshin_advertising-and-the-nature-of-reality-what-activity-6866044658720530433-I4SL/ Jared on Twitter: https://twitter.com/jaredbahama More from the Pop-Marketer: https://qrco.de/bcI85K