Launch Your Product Like a Video Game w/ Doctor Duo Tom & Amy Czyz
Listen now
Description
Tom & Amy Czyz are an Optometrist husband and wife entrepreneurial force behind SLY, a benefits-driven drink designed for gamers and esports athlete needs. Launching a new product is tough, but launching a new drink product...that's Ludacris. That is unless you break a few rules and see old things in new ways. In one of my favorite interviews of 2022, Dr. Tom & Amy Czyz give us a crash course in modern product creation, design & distribution. Borrowing modern ideas from video game launches to bring gamers products that they desire without selling your soul to Wal-Mart. More of Tom & Amy https://drinkonthesly.com/ https://www.linkedin.com/in/drtomczyzod/ https://www.linkedin.com/in/dr-amy-czyz-a4aba618/ More from the Pop-Marketer: https://qrco.de/bcI85K
More Episodes
This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and...
Published 02/09/24
Published 02/09/24
Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda,...
Published 02/07/24