Continuing our exploration into Esports & gaming culture, I am talking with Tyler Farnsworth, the CMO of Built By Gamers. Built by Gamers is a leading esports organization that develops top talent in the world of competitive gaming and content creation. We talk about the new gamer identity & the stereotypes that still persist outside of the exploding communities. Streaming, lifestyle, content production & what marketers need to do to make sure their first steps into the esports culture are impactful. Learn more about Tyler & Built By Gamers: https://www.linkedin.com/in/tafarnsworth/ https://twitter.com/TylerFarnsworth https://www.builtbygamers.gg/ The Pop-Marketer: Website: https://www.pop-marketer.com/ Instagram: https://www.instagram.com/popmarketer/ Twitter: https://twitter.com/joenormal LinkedIn: https://www.linkedin.com/in/jocox/