Episode summary Everything is content. From the video you post to Linkedin, to the blog on your company’s website, but also the outbound phone call you make and the cold email you write. The more you can approach your outreach from a content creation perspective, the more success you’ll have. That’s what Devin Reed believes. And with a content lens on outreach, Devin says there’s a very specific structure you can follow to write a cold sales email that actually converts. How? We’ll put the pen to the test, and face off with Devin in a game of Reeder’s Digest, on this episode of The Sales Feed Show. Hot Links Connect with Devin Reed on LinkedInCheck out Devin's website, The ReederThis episode is brought to you by The Reeder Newsletter The Content Strategy Reeder is a weekly newsletter about content marketing. Get actionable writing and marketing advice every Saturday. Subscribe here.  Thanks for listening to The Sales Feed Show! Before you go, don’t forget to hit subscribe or follow us wherever you get your podcasts! If you really want to make our day,  feel free to leave us a 5-star review! And if you want to level up your sales game with the latest sales resources, tips, and sellertainment direct to your inbox every Wednesday morning, subscribe to our newsletter.