How many of you have ever begin an Instagram caption with “I loved creating _______!”  Yeah, we’ve all been there. As creators, making things is what we LOVE to do! YOU’RE always going to love what you’re making… but are other people?  As sellers, we have to remember that we aren’t selling ourselves on our products- you’re selling to an audience. Oftentimes we need to put ourselves in THEIR shoes and say, “What would someone buying my product want to hear?”.  In this episode, I’m breaking down the hobby (“I”) mindset versus the business (“they”) mindset, and how it truly effects your bottom line. We’ll learn: How to choose products that appeal to your audience and how to advertise them using the perspective of the seller (and how to know what products should never leave the conception stage)The AIDA format and how it can revolutionize how you sell your products and servicesHow to shift your OWN perspective and truly believe that you and your business are serving others and filling a need or desire they haveThese few small shifts can be implemented immediately and have you increasing your revenue stream TODAY! And if you’re ready to finally buckle down and DO THIS – My “Launch Your Profitable Product” Bootcamp is coming oh-so-soon! I’ll be hosting a live week-long Zoom course that will have you taking your product from conception to launch in only 7 days! We’ll be covering it ALL - and with my support as well as your fellow classmates, you’ll be up and running your business in time for the holiday season! Join the waitlist so you can be the FIRST to hear all the launch details!  New “Profitable Calligraphy” 1-Hr WorkshopLearn how to go from Beginner to Side Hustle in just 6 Months! Register for free: crookedcalligraphy.com/workshop -- FOLLOW SHINAH:  Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphySUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!