Genell of @speciallyinked is a BRUSH PEN calligrapher (yes, not all calligraphers use pointed pen!) who started her calligraphy journey as a fun venture - unaware of her savvy marketing skills at the time. She had never really thought of herself as “creative”. But after taking my Modern Calligraphy 201 course (and showing her friends her progress along the way) Genell finally gained the confidence she needed in her abilities... just not her “business abilities”... After setting down her brush pen for 2 WHOLE YEARS doubting she could pull off launching her own business, she picked it back up on a whim to create a card for a baby shower. Little did she know that simple card would be what reignited her passion to pursue her business dreams once again. Join me as Genell and I discuss: How tapping into your friends as a creative resource can also cultivate your following at the same timeThe Dunning-Kruger Effect and why starting a business can leave you deep in the Valley of DespairHow the quest to be perfect is SILLY, and figuring it out messy is still figuring it out Genell’s very first launch and how it went – from product, to pricing, to sales – and what gave her the guidance she needed to pull it off! If you’ve ever wanted to start a business but gotten stuck one way or another, you DON’T want to miss this powerful episode! Genell's IG @speciallyinked Genell's Etsy Page **Have you registered for my FREE “Newbie to Pro Calligrapher” Challenge yet?? It's happening January 14th-19th and everyone is welcome! I’ll be teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN! I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! ** There's still time to join! Register HERE! --- FOLLOW SHINAH:  Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy--- SUBSCRIBE: Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!