Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you! Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring. Connect with Zoe: Website Linkedin 00:00 Introduction and Guest Introduction 00:28 Zoe's Journey into SEO 01:38 Zoe's SEO Blast on LinkedIn 02:53 The Importance of Content in SEO 03:54 Using Google Search Console for SEO 05:05 Creating Content Around Keywords 06:21 Building Topical Authority 08:32 The Role of Video in SEO 10:37 Creating Content Based on Customer Journey 11:00 The Importance of Keywords in SEO 16:03 Creating Content for Future SEO Benefits 17:02 Balancing Immediate Revenue Needs with SEO 18:20 Setting Up Google Search Console and Analytics 18:45 The Impact of SEO on Other Marketing Channels 19:32 Transitioning to SEO Goals and KPIs 19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue 21:19 The Role of Conversion Rate Optimization (CRO) in SEO 21:43 Using Data to Improve Website Interactions 23:37 The Importance of Experimentation in SEO 24:44 Qualifying Leads with SEO 28 The Code of Entry PodcastThe Code of Entry Podcast, hosted by the insightful Greg Bew, delves deep into the...Listen on: Apple Podcasts   Spotify If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today! Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free! JOIN the 3-Day Supercharge Your SEO Challenge! Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS: Start your Shopify Store! Quit guessing with your content! GET SURFER SEO!!! 10,000 Jasper words FREE! Get Carry (formerly Ocho): the best retirement resources for entrepreneurs! Get my Ultimate SEO Task List (Plus Google Calendar!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!