Send me a text! In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO.  I'm talking about:  Why SEO isn't a quick-fix for sales, Why SEO can't sell a bad product, How SEO extends beyond just website optimization, Why SEO requires ongoing effort, When SEO should be integrated with other marketing strategies, and more.  Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't...

Send me a text! In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl. I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins. I also want to invite you to the Supercharge Your SEO three-day challenge. Welcome to Follow Through Friday Key Takeaways from Kate Ahl's Insights Enhancing User Experience and SEO Strategies Personal Touches and Promotions on Pinterest Join the Supercharge Your SEO...

Send me a text! Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com! We talked about  leveraging Pinterest for business growthPinterest's constant changes Nuances of digital marketing andThe Importance of sharing experience over advice. Navigating a business in the AI era? Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era She stressed the need for honesty and vulnerability in sharing learning experiences.Shifts in...

Send me a text! It's Follow Through Fridays! I'm following up on a previous interview with Nicole Lewis!   Check out my five key takeaways for getting press attention:  enhancing product and service photography, leveraging collaborations, updating media pages, connecting with writers, and listing timely topics. I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at [email protected]! 00:00 Welcome to Follow Through Friday! 00:19...

Send me a text! I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs. Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure. We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively. Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer...

Send me a text! Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand. Potential Podcast Ideas: Senior Night Podcast: I'll interview parents who have senior sports athletes in high school or college. Ordering a Senior Night Gift Guide: A private podcast guiding customers through the process of selecting the perfect senior night gift. Conversations on Life, Faith, and Motherhood: A conversational podcast where friends share insights on...

Send me a text! Meet Sarah K Heeter, a podcast expert and CEO of Podfox Media. Sarah's on the show today to walk us through leveraging podcasts and audio effectively. Connect with Sarah Podfox Media Big Brave Business Podcast LaunchMyShow.com Free Roadmap to Grow Your Podcast (Link coming soon!) My apologies again for my audio - I was having mic issues and didn't realize it! How do I get my podcast to show up on Spotify or Apple Podcasts? Consider use of listeners' questions as...

Send me a text! Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas. 00:00 Welcome to Follow Through Fridays! 00:13 Turning Business Models Upside Down 00:23 The Hustle Habit: A Decade's Reflection 00:39 A Shift Towards Health and Well-being 01:49 The...

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- Crystal Connect with Nick Linkedin Ranko Media Unique SEO Insights From Nick: SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting...

Today I'm implementing the advice of Sara Jensen (Episode 110) optimization of websites, specifically focusing on SEO strategies and tips like:  the importance of understanding your target audience and unique selling proposition and the benefits of team collaboration. I realized I needed to  streamline my personal brand website and the simpleandsmartseo.com website to improve my messaging. Join the 2ND ROUND of Founding Members for the SEO SQUAD. Detailed Summary: Crystal Waddell (ME!) hosts...

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:   the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in Business Connect with Sara Website Linkedin 0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5)  00:16 Welcome to the...

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh.  My takeways on iSEO: my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takeways from Google Search Console: According to...

Navigating International SEO with Sarah Presch Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO.  Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.  Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of...

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent. Maximizing Online Presence Through Affiliate Marketing and Digital Products The episode concludes with an invitation to the SEO squad, a weekly SEO...

This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger. Connect With Julie: Website Free Workshop Crickets to Cha-Chings Podcast Julie shares a ton of digital product advice, including:   Exploring the value of targeting group gift buyers, How to leverage personal finance...

Maximizing Digital PR for Your Business with Follow Through Fridays In this episode of the Simple and Smart SEO Show Podcast, I review Wednesday's discussion with public relations expert Jane Hunt. Watch or listen as I create a media page for her website, collageandwood.com. I explain my process and offers a guide on how to make such a page easy to find. Additionally, I talk about my dream (ha!) to enhance her brand's online presence through networking with journalists and providing...

SEO In Flux: 2024 is the year of Google Updates and SEO changes. Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink...

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings.  Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility.  The...

Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.  1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health. We discuss the intertwined relationship of mental health and career choices. You can always be replaced...

Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode. Interested in joining the SEO squad? Apply here! 00:00 Introduction and Recap of the Week 00:25 The Power of SEO and Content Creation 02:10 Success Stories: SEO in Action 03:20 Join the SEO Squad: Boost Your Business 03:30 Closing Thoughts and Preview of Next Episode If you're looking for a unique, handcrafted way to spruce up your...

Leveraging AI for Content Writing and SEO: A Chat with Tom Winter Today I'm talking with Tom Winter. Tom designed the content research and writing tool, SEOWind. Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO.  Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively...

The SEO Controversy: Is TikTok a search engine? YES! I vote Tik Tok IS a search engine! 🤣🤣🤣 I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords. Like what you heard about SurferSEO? Use my link to sign up! Life's challenges make entrepreneurship hard Entrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the challenges I faced this week with consistency That's why I love the advice from experts...

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and...

Today I'm discussing e-commerce store success on Shopify platform with Google traffic.  Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming...