Thinking about transitioning into an SEO career? Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO.  1. Teachers make great digital marketing assistants. Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health. We discuss the intertwined relationship of mental health and career choices. You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.3. SEO is critical for effective marketing. Part of this is understanding customer journeys.Also important is implementing meaningful backlinks4. Entrepreneurs can improve their website SEO. Track certain metrics to  to understand what works and what doesn't. Develop a keyword strategy to enhance website visibility and performance.Connect with Sophia Vega Free Linkedin "Post Like a Pro" E-Booklet Subscribe to Sophia's Newsletter Connect on Linkedin Website 02:47 Transition from Teaching to Digital Marketing 03:45 Understanding the Importance of SEO 04:18 The Role of Strategy in Digital Marketing 05:41 The Importance of Backlinks and SEO Strategy 07:22 Incorporating PR Strategies into Digital Businesses 10:51 Understanding the Value of Quality Backlinks 17:59 Understanding the Importance of Quality Backlinks 18:04 Introduction to Long Tail Keywords and Search Intent 19:50 Understanding the Buyer Funnel 20:22 Creating Content for Different Stages of the Funnel 21:01 Keyword Strategies for Transactional Searches 21:46 Leveraging Competitor Names in SEO 22:16 The Power of Alternative Keywords 30:45 The Importance of Google Search Console If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today! Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free! JOIN the 3-Day Supercharge Your SEO Challenge! Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS: Start your Shopify Store! Quit guessing with your content! GET SURFER SEO!!! 10,000 Jasper words FREE! Get Carry (formerly Ocho): the best retirement resources for entrepreneurs! Get my Ultimate SEO Task List (Plus Google Calendar!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!