Description
Navigating International SEO with Sarah Presch
Today I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of international SEO.
Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability.
Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.
Sarah now specializes in international SEO, and has specific advice to implement it successfully. In particular:
taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing.
If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!
Connect with Sarah Presch:
Linkedin
Dragon Metrics (Save 5% with my code: WADDELL)
Sarah's FREE iSEO Google Sheet
00:08 Meet Sarah Presh: A Journey Through SEO
00:53 The Entrepreneurial Journey and Its Lessons
04:30 Diving Into the World of International SEO
04:51 Understanding the Nuances of International SEO
06:21 The Practical Side of International SEO
11:41 Exploring Best Practices for International SEO
13:38 Navigating International Shopping and Shipping Challenges
16:04 Adapting Content for Global Markets
16:32 Global Search Engines Beyond Google
19:06 The Rise of Mobile-First Users in Emerging Markets
19:39 Leveraging Social Media for International SEO
21:16 Navigating E-commerce and Social Media Shopping
21:46 Understanding Geo-Targeting and Its Challenges
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