In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings.  Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility.  The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes.  Crystal also invited listeners to join the SEO squad for further support and guidance. Link to Sophia Vega's episode 00:00 Welcome to Follow Up Fridays: A Week in SEO 00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update) 00:42 Sophia Vega's Insights on SEO and Backlinks 01:47 Practical SEO Strategies and Personal Reflections 03:59 Join the SEO Squad: An Invitation 04:30 Closing Thoughts and Invitation to Join SEO Squad If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today! Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free! JOIN the 3-Day Supercharge Your SEO Challenge! Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS: Start your Shopify Store! Quit guessing with your content! GET SURFER SEO!!! 10,000 Jasper words FREE! Get Carry (formerly Ocho): the best retirement resources for entrepreneurs! Get my Ultimate SEO Task List (Plus Google Calendar!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!