Description
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
Connect with Jane on Linkedin
Jane shares common mistakes businesses make in PR and SEO.
Overlooking content relevance The pitfalls of link buying And the threat of penalties from Google.Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digital PR and How to Avoid Them
23:40 The Potential Impact of Controversial Campaigns
25:16 Practical Advic
Inspiring ComputingThe Inspiring Computing podcast is where computing meets the real world. This podcast...Listen on: Apple Podcasts Spotify
If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!
Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!
JOIN the 3-Day Supercharge Your SEO Challenge!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Quit guessing with your content! GET SURFER SEO!!!
10,000 Jasper words FREE!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
Send me a text!Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.1. SEO Industry Updates: Chat GPT releasing a search engine? Not yet...Google's latest update with the "AI Overviews" (formerly known as "Search Generative Experience").2....
Published 05/22/24
Send me a text!Today we are Unlocking the Power of Brand Stories with Chat GPTIn this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT. In this meeting, I'm guiding the...
Published 05/15/24