I received an excellent question from Sheila in the Social Media Optimizer Course: "Is there any value in verifying our Facebook page?" Thank you, Sheila, this is a fantastic question. Although it's not a necessary step on your Facebook page, it does have some benefits. If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page. For a business page, the pro's to getting your page verified is: your page will rank higher in the search results (Facebook tells you this when you go to verify your page) it adds a level of legitimacy and lets people know that the page is recognized as the official brand page. if a duplicate page is created, users will know your page is the official page. Links mentioned: How to Verify your Facebook Page Blog Post and Video Tutorial http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/ Facebook Support https://www.facebook.com/help/ Email me with questions or episode requests [email protected] Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/