This week, I discuss claiming your Google My Business listing, and paying for Google. Topics discussed: How to claim your Google My Business listing A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing. You don't have to pay for Google! Links mentioned in this episode: www.thesociallaunch.com This podcast is powered by ZenCast.fm

Stuck for social media post ideas? Listen to this!

Breaking down some of the main features of Instagram to take advantage of.

This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that. Links mentioned in this episode: Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-facebook-newsfeed/ Video tutorial https://youtu.be/9Fx39y0aHPU How to Choose the Best Social Media Management Tool for Your Business...

This week, I share some tips for using social media as a networking tool. I share some best practices for selling on social media, and some things not to do on social media. People and Links mentioned in this episode: Jess Dukes https://instagram.com/mrsdukesfitspo Freebirds Mentorship for freelancers http://bit.ly/FreedomMentorship This podcast is powered by ZenCast.fm

This week, I discuss the biggest reason your business needs to have a website, even if you are doing awesome on social media. Topics discussed: Owning your own platform Opportunity on marketing material Being seen on Google Links mentioned in this episode: https://www.instagram.com/thesociallaunch/ http://wix.com This podcast is powered by ZenCast.fm

With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays. Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/ Use these discount codes on Promo Republic to save up to $50. Standard (Best for small businesses). Original price $49/month $10 discount coupon - prstandard10 Solo (Best for personal use). Original price - $108/ year $20 discount...

Today we are talking all about IGTV and before you say oh well I don’t need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you’re creating videos, you might a well be getting as much use of them as possible and that means using IGTV Quick IGTV FAQ’s Videos must be between 15 seconds and 10 minutes long. Videos must be in MP4 file format. For more...

In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV. Links mentioned: Follow Your Bliss Podcast: https://www.blissfinity.me/podcast Kapwing: https://www.kapwing.com Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/ YouTube...

In this episode, I share my thoughts on adjusting your social media strategy to save time from spending your time on things that aren't working. How to get organized on social media for 2019 5 Steps to a Social Media Strategy http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/ Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy...

In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year) Social Media Tools I mention: Crello https://crello.com Pexels Video https://videos.pexels.com/search/new%20years Biteable https://biteable.com/templates/ How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create a Social Media Strategy...

In this episode, I discuss how you can start getting organized on social media for the new year! We discuss how you can: Start with your goals for each of your social media platforms 2019 overview calendar monthly calendar with categories tools to get you organized (Hootsuite, Buffer, Hiplay, Canva, Crello and Promo Republic) How to get organized on social media for 2019 Social Media Frameword (FREE Course!) http://thesociallaunch.thinkific.com/courses/social-media-framework How to Create...

In this episode, I share some ways to promote your business during the holidays that your customers will actually like, versus pushing ads in their face the whole time. Here are some of the ideas we discuss: creating a contest giveaway and marketing to people after to send an offer sharing helpful tips and offer a suggestion to a pain point collaborating with other businesses to help get more shares of your content If you are liking this podcast, remember to subscribe (that can be your gift...

Are you afraid of sharing too much of your content for free? Think your content is too valuable and you should be selling all your information? Here are a few reasons why giving away content for free could grow your business and bring you new clients, plus, how to share content for free and still have content available to sell. Links mentioned Social Media Optimizer course http://www.socialmediasuccesscourse.com/courses/social-media-for-business Thanks for listening! Let's...

Do you need more positivity in your life? In this episode I share a few stories of how people are using social media to inspire positivity. Links mentioned Killian's Courage https://www.facebook.com/courageforkillian Go Fund Me Campaign for Killian Mather McKessock Waddell https://www.gofundme.com/killian-mather-mckessock-waddell Thanks for listening! Let's connect! [email protected] Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter...

Are you trying to create an effective social media marketing campaign but don't know where to allot your ad spend? I get asked often which is better, Facebook ads, or Google Ads. In this episode, I discuss how to determine which advertising option is best for your business, how to find data that shows you which option is best, and a few things to do once you run a Facebook or Google Ad. Links mentioned Facebook Blueprint https://www.facebook.com/blueprint Google Adwords...

Has it been months since you posted to social media? Are there certain social media platforms that you've neglected and want to get back into? In this episode I share 3 quick and easy strategies for getting back into those social media platforms. Links mentioned: Buffer www.buffer.com Hiplay App www.hiplayapp.com Thanks for listening, let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram...

If you're like me, you are hesitant to spend money when you don't need to, but there are somethings you need to invest in, in order to grow yourself and your business. In this episode I discuss: Books and audio books: Sign up to Audible for free and get 2 free audiobooks https://amzn.to/2Ms2p7G Read my blog about some of my favourite business books http://www.socialmediamarketingtipscanada.com/one-book-a-month-my-review-of-12-business-books/ Conferences. If you want to learn more about...

In this episode I talk about creating your own social media strategy for your business. Links Mentioned Social media framework (free course) http://thesociallaunch.thinkific.com/courses/social-media-framework Episode 37- 5 Steps to a Social Media Strategy https://media.zencast.fm/the-social-launch/37.mp3 Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50% with coupon code ****podcast100 Thanks for listening. Let's connect! Facebook...

In this episode I share my journey and story of starting an online business and being a social media manager. Are you a 'job hopper' and can't seem to find the right job? That was me too. Plus, thanks for being here with me for 100 episodes, I appreciate you. As a thank you, grab The Social Media Optimizer for 50% off, which is less than $50! Use coupon code podcast100 to get that deal. Social Media Optimizer http://thesociallaunch.thinkific.com/courses/social-media-for-business SAVE 50%...

In this episode I share some tips for getting your Instagram Stories viewed by more people. I tyically don't get thousands of people viewing my story (I only have 1,000 followers) but by adding the location tag, hashtags, etc. my reach definitely reaches hundreds of people versus a few (not that only reaching a couple people doesn't matter, because it matters! Every person matters). Do you want a more visual tutorial of these tips? Let me know on social or email...

New Instagram Updates! Here are some of the latest Instagram updates and how you can use in your business. IGTV New message inbox feature Face filters Buyable posts and stories DM video option What do you think of all the new Instagram updates? Let me know on social or email [email protected] Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram...

Are your posts not reaching as many people as you'd like? In this episode I talk about 4 ways to increase your reach on Facebook and get your posts seen by more people. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/