In this episode I speak with Priyanka, founder and owner of AYVA Jewelry. She shares her story of how she started her business, the passion and purpose behind the business and how she uses social media to promote her products. Check out AYVA Jewelry here: www.ayvajewelry.com www.instagram.com/ayvajewelry www.facebook.com/ayvajewelry Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram...

In this episode I share 3 main reasons why writing a blog can help grow your business and complement your social media. We talk about: Blogging gives you content to share on social media how you control the content and align it to your community increased website traffic Links mentioned: How to Start a Blog for Business http://www.socialmediamarketingtipscanada.com/how-to-start-a-blog-for-business/ Thanks for listening. Let's connect! Facebook...

Can social media help increase retail sales? Can businesses use social media to help get more in-store traffic and sales? Social media is not just effective for increasing sales for an online store, but offline too. In fact, 74% of shoppers make buying decisions based on social media. That’s a huge amount of people using social media to help guide their purchases. So how can businesses take advantage of social media to increase the foot traffic to their location, and ultimately increase...

Do you need some new tools to create engaging social media graphics? One way to grab attention while people are scrolling through their social media accounts is by creating striking and engaging social media graphics. In this episode I share a few of my favourite tools, plus mention this blog post with 4 more resources Create Engaging Social Media Graphics with These 8 Tools and Resources http://www.socialmediamarketingtipscanada.com/create-engaging-social-media-graphics/ Tools...

Mike Commito is a hockey historian, has been featured on Sportsnet and VICE Sports and has a book coming out in September, Hockey 365. Mike is sharing tips about using Twitter, how conversations can lead to opportunities (like him being featured in a documentary) and how businesses can take advantage of Twitter for their business. Mike Commito on Twitter https://twitter.com/mikecommito Hockey 365 https://www.amazon.ca/Hockey-365-Daily-Stories-Ice-ebook/dp/B077MTRBJX Want to optimize your...

Free Social Media Courses to Improve Your Online Marketing Skills Are you looking to increase your knowledge of social media? Here is a list of free social media courses available online to improve your social media marketing skills. Hootsuite Social Marketing Course https://education.hootsuite.com/courses/social-marketing-education Hubspot Inbound Course https://academy.hubspot.com/courses/inbound Facebook Blueprint Course https://www.facebook.com/blueprint GCF Social Media Course...

Are you unsure about why you would schedule your social media posts? Scheduling your social media posts helps you save time, save wasted 'scrolling' time, gives you more time to engage, and allows you to take advantage of upcoming holidays. Social media schedulers mentioned: Hootsuite: https://hootsuite.com/ Buffer: https://buffer.com/ Hiplay: https://hiplayapp.com/ Tailwind: https://www.tailwindapp.com/i/socialmediatips (you and I get a free month when you use my link!) Plann:...

In this episode I am joined by Noam Gordon "Dear Mishu Dad". He gives input on what an influencer is, how to identify the best one for your campaign, how to hire and what is included in the contract. Check out Episode 80 for tips for How to Find an Influencer Dear Mishu Dad http://dearmishudad.com Where to find a free Influencer Contract (my gift to the community): http://dearmishudad.com/influencer-agreement/ Thanks for listening! Let’s connect! Facebook...

I get asked quite often to check out infographics and products, and then if I like them, write a blog post about them with a link to their website. This is a great way of getting more exposure for your brand, and improves your SEO if you get a link from a website that has high authority. However, when you are the person reaching out to pitch your product or service, there are some things to avoid doing, or your email will likely end up deleted. In this episode I share some of my...

Back in September, I decided to focus more on Pinterest in order to increase my website traffic. While I ddin't see overnight results, I do now see substantially more website traffic from Pinterest. In episode 59 https://media.zencast.fm/the-social-launch/59.mp3 I gave my Pinterest beginner tips. I now see substantially more website traffic because of Pinterest. In this episode I break down whats working. Links mentioned: Pinterest blog post:...

Sometimes you just feel stuck for what to post on social media. In this episode, I share 5 ideas for what to post onto social media and some ideas for how to incorporate videos, graphics and other post ideas into your social media accounts. For more ideas Read 50 Creative Social Media Post Ideas http://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Thanks for Listening! Let’s connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter...

Do you love Instagram Stories as much as me? But... if Stories only last a day, how do you extend the life of your stories? With the Highlights feature! Instagram Story highlights is a great way to let your best stories live on your Instagram profile. In this quick episode I share some insights into getting recognized offline because of Instagram Stories, how Instagram Stories can add a human face to your business and brand, and how to design stylized branded icons on your...

Recently I experienced some fake Facebook reviews and wanted to share some details for how to deal with those fake reviews, and also what to do when you receive a real customer complaint online. Links mentioned: Verifying your business Facebook Page http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/ Facebook Support http://facebook.com/support CBC Article...

I received an excellent question from Sheila in the Social Media Optimizer Course: "Is there any value in verifying our Facebook page?" Thank you, Sheila, this is a fantastic question. Although it's not a necessary step on your Facebook page, it does have some benefits. If you are a public figure, ie. speaker, artist, musician, actor, getting verified would be more important so that fans know it is an official Facebook page versus a fan page or unofficial page. For a business page, the...

Why have a blog? It gives you content to share on social media but it also gives you the opportunity to share your knowledge and opinion with your audience. It's great to share other peoples content but sharing your own content is powerful and a way of gaining more website traffic. But what if you don't like writing? There are ways to write a blog post without actually writing. Here are a few tips. Links mentioned: Fiverr for transcribing www.fiverr.com Rev for transcribing...

Here are a few quick tips for using social media to build hype about a new business or product launch. My husband is opening a new retail butchery location on Manitoulin Island and I talk about 2 things that worked well so far to build up anticipation and hype. I'm excited to talk more about retail marketing and how to use social media to market a retail space. Links mentioned: Chris on Instagram https://www.instagram.com/chrismcmanamy/ Manitoulin Meat Boss...

One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers. Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing strategy. Social Media Links mentioned: FameBit by YouTube: https://famebit.com/ Unboxed: https://www.unboxed.social/ Phlanx:...

Have you ever took a look at your online reputation? Whether you’re a student job searching or you are searching for a new career option, your online reputation matters. Here are some tips on how to clean up your social media when you’re job searching. Links Mentioned: How to Clean Your Social Media When You're Job Searching Blog Post: http://www.socialmediamarketingtipscanada.com/clean-your-social-media-when-youre-job-searching/ Rep N' Up: https://www.repnup.com/ Social Media Optimizer...

When a social media platform isn't working for you, do you stop using it? I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage. I did a couple things: joined Pinterest groups (using the http://pingroupie.com/ website where you can find relevant groups) redesigned my old blog posts to include a custom Pinterest...

Today I discuss 4 ways to optimize your Instagram profile including: Instagram highlights Instagram stories Using hashtags Adjusting your bio Links mentioned: How to optimize your instagram profile blog post http://www.socialmediamarketingtipscanada.com/4-ways-optimize-instagram-profile/ Social media Optimizer Course http://thesociallaunch.thinkific.com/courses/social-media-for-business How to Find Hashtags to use on Instagram...

Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business. Links mentioned: Check out Sue on Instagram @theinstagramexpert https://www.instagram.com/theinstagramexpert/ Sue's free Instagram Strategy Guide https://suebzimmerman.com/get-started/ Sue writes a regular blog all about Instagram and using social media...

Today we talk all about Twitter success for business. In this episode, Madalyn Sklar shares her secret sauce of Twitter success in her 60 Seconds to Social Media Success clip. Links mentioned: Check out Madalyn on Twitter and say you heard her here https://twitter.com/MadalynSklar @MadalynSklar Madalyn's website http://www.madalynsklar.com/ Scheduling on Twitter with Buffer https://buffer.com/app and Hiplay https://app.hiplayapp.com Twitter chat information...

With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends. Great, except for the pages who rely on Facebook... but it's not as bad as it sounds. Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show. Peg Fitzpatrick https://pegfitzpatrick.com/ Mark Zuckerberg's update https://www.facebook.com/zuck/posts/10104413015393571 What can brands,...

I'm excited to have Michael Folling on the podcast to discuss his new e-book 101 E-commerce tips and talk all about optimizing your website and building your audience. You can get the e-book here https://101ecommercetips.com/ and use offer code "SOCIALLAUNCH" to get 30% off. Links mentioned: Hula Soap www.hulasoap.com Pingdom Page Speed Test https://tools.pingdom.com/ Google Page Speed https://developers.google.com/speed Record your website visitors www.inspectlet.com Website analyzer...

At the start of 2017 I decided to choose a word for the year, kind of as a theme. It sounds silly, but it truly transformed me. Now I need help choosing my 2018 word! Listen to the episode to find out the word I'm considering and if you can help me choose a better one. Thank you to everyone who listened in 2017, I appreciate it! Stay tuned for cool things happening here in 2018! Thanks for listening. Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter...