Earlier this year Carlos got to travel to Denver, Co. to attend Stream TV, a conference focussed on the world of OTT and FAST channels. Denis and Carlos discuss about the experience and what insights were gathered from the experience.  Notables: Changes to the YouTube Partner Program:  “Starting today, eligible creators will begin to be able to apply to YPP earlier - once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the...

We're back after a no so long hiatus between episodes.  Let's talk CTV! What is CTV you ask? Some call it Connected TV, most just call it TV nowadays.  Did you know that YouTube is the leader in CTV? Crazy huh?  In this episode, Denis schools Carlos on the CTV landscape and Carlos pretends he knows something.  We also discuss, what this means for online video creators and more. Join us and then complain online that we know nothing!  Link dump:  YouTube 2023 mission: finding new ways...

You are not imagining things, this is a new episode of VIP that is hitting your podcast feed! After a long hiatus, VIP returns with some changes. Denis Crushell joins the show to regularly co-host with Carlos Pacheco. We are taking baby steps with the show, we might change the name but our current focus is to make sure we get back on a regular upload schedule.  As we publish the first episode of this "reboot" the YouTube creator space is going through changes (when isn't it?) as YouTube...

Carlos sits down with Jonathan Weilbaecher SVP. Strategy & Audience Development at Little Monster Media Co. to discuss YouTube's evolution, the Algorithm, YouTube Shorts and finally Jonathan’s predictions about the direction creators and YouTube are taking in the not too distant future. Connect with Jonathan Weilbaecher: https://www.linkedin.com/in/jonathanweilbaecher/

Tom is excited to have a new operations assistant helping him with his backlog. Carlos is busy assisting clients with their Amazon distribution while reassuring other clients about the lower January views.  In this episode, the boys explore the numerous benefits of having your content on YouTube and share their experience and struggle convincing rightsholders to release more on YouTube. Some get it - some don’t.

Happy New Year! What's new? Carlos went from condo living to a big home in rural Quebec, rarely goes outside and is looking at pickup trucks. Tom is managing a full workload and homeschooling due to the lockdown in the UK. Tom celebrates 10 years working on YouTube, Carlos is in his 9th! Hashtags on YouTube? The boys explore using hashtags on youtube, hashtag strategies and should you be using them or not. As well as thoughts on the new Drop-in Audio Chat app Clubhouse.

It’s December! We made it! 2020 has been a year like no other. Tom gears up for a hectic holiday work schedule. The house is decorated and the radio is playing Christmas music 24/7. Carlos is surrounded by boxes as he gets ready for the big move! This time last year, the boys made some predictions about 2020, let’s see how they did and what they predict 2021 will look like for video creators!

Tom is so busy he’s hired minions to do his tasks. Carlos is ready to leave the city. Vid Summit 2020 was different being 100% virtual but delivered great value! Tom gave a live talk about increasing your monetization on youtube using the assets you already have. 

Tom’s in strict lockdown. Carlos is moving from the city to rural Quebec. Quibi, the short-form video platform is shut down after billions invested. The boys take a deep dive and pick apart why they think it was doomed to fail.

Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33 Creating a Safe Streaming Environment for Kids Kidoodle.TV

Tom is swamped and needs help with the nitty-gritty of his OTT Distribution, What is OTT? What platforms are available? Where do I start? How do you get your content on there? What do you need to get on there? The boys sit down and answer those questions and more. Show links!! VIP Ep # 33 Creating a Safe Streaming Environment for Kids    Kidoodle.TV  The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

It’s been a minute since we sat down to record a podcast. Tom’s youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing!  In this episode we discuss: CMS or “Content Management System”  The YouTube Class Action Suit in the UK regarding Kids Content. Views seem to be down across a wide spectrum channels. YouTube launched its version of Tik Tok New YouTube Channel Layout Update.  YouTube's new Age Restriction policies

In this pre-COVID-19 interview,  Carlos interviews  Bob Jennings, - Executive Producer & Digital Content Strategist. He advises creators and develops business opportunities beyond YouTube. Bob also wrote and voiced the arrogant grapefruit on the American live-action/animated comedy web series  Annoying Orange!

Tom spices up his studio for the lockdown to accommodate all those Zoom Meetings.  Carlos shares the office with his wife and their “Corona Virus Gym!” In this pre-COVID 19 interview,  Carlos interviews Gwen Miller, VP of Content Strategy for Kin, a digital media and entertainment company that inspires women to discover and create the life they want.

Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom sits down with Paul Sampson, Lick’d licence premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX and many more, pre-cleared and make money from your videos as well... What?!!

Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  It makes sense since he’s in a world of copyright claims, disputes, ownership conflicts with his new movie channel  The Midnight Screening. Tom launches The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers. YouTube continues to clean house, demonetizing and cancelling YouTubers.

3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM’s are back up and stabilizing, everyone’s happy! Until a few YouTube channels experienced a dramatic 50% drop in traffic. After a little poking around, a post on Reddit and Tube Buddy’s channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube’s new “Viewer Satisfaction” metric and its effects.

Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization. Carlos provided some insights which were referenced in One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting written by Chris Stokel Walker addressing the ad rates fluctuations caused by advertisers cutting back during the pandemic. 

This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James worked at Bent Pixels, Channel Factory and Blizzard Entertainment. Join us as we discuss trends in social video platforms and influencer marketing needs.

Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter,...

We're back, recording from our cushy home bunkers weathering social distancing and keeping up with our work.  This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV and highly passionate about creating a safe space for kids online. She talks with Tom about the current kid content landscape, how she's working hard to make sure kids have a safe place to watch content and that creators have a new revenue stream that keeps them doing what they love. 

Brendan is a veteran in the world of online creators and influencers, he's the partner and chief social officer at Mekanism, founder of Epic Signal which was sold to Mekanism in 2015 working with Fortune 500 brands on their YouTube influencer and community building campaigns.

Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators. 

Stuart Reynolds aka Brittlestar might not be a name you've heard of, he's not even a YouTube creator. Carlos likes to call him Canada's answer to Hank Green because he's often the adult in the room crowded with much more inexperienced creators. We don't typically bring on influencers or creators into the show but we felt that Stuart was a good choice as he's been around the bend and approaches things differently since he doesn't make a living on YouTube.