3 in 15: Marketing trends for 2023
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This week we’re joined by Aditya Kishore WARC’s insight director who oversaw the creation of The Marketer’s Toolkit 2023. Discussing themes from the report, including marketing in a cost-of-living crisis, the disruption in the global supply chain, and the future of big tech. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
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This week we're unpacking retail media in Asia with Miranda Dimopoulos, Regional CEO at IAB Southeast Asia and India, and JJ Eastwood, Managing Director at Carousell Media Group. Discusses the report launched by the IAB Southeast Asia and India in partnership with the Carousell Media Group called...
Published 02/02/23
This week WARC talks about the changing role of reach in media planning with Rich Kirk, Chief Strategy Officer at Zenith UK, and Sam Dias, Head of Data Sciences for Publicis Media. Reach has been a vital pillar of media strategies for decades, however, this orthodoxy is being questioned in light...
Published 01/26/23
Published 01/26/23