3 in 15: Health of creativity
Listen now
Description
WARC’s David Tiltman talks to Amy Rodgers, Head of Content for WARC Creative about the Health of Creativity report. Discussing what percentage of creative ideas are also awarded for effectiveness, and what are some characteristics of these highly awarded ideas? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More Episodes
WARC's Anne Marie Kerwin talks with Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce, and Marlowe Nickell, founder and CEO of Grocery TV on the marketing effectiveness of in-store advertising. Discussing their recent WARC article “How Brands Grow” with In-Store...
Published 07/25/24
Published 07/25/24
In this episode of CMO Conversations, WARC's Anna Hamill talks to LVMH's Global Brand Officer, Mathilde Delhoume, about the luxury company's role in the 2024 Paris Olympics, blending brand heritage with modernity, the power of building long-term brands, and much more. Stay up-to-date with the...
Published 07/23/24