3 in 15: Putting Attention into Practice
Listen now
Description
WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More Episodes
The third episode in a three-part series exploring the most important trends influencing global consumers. WARC's Catherine Driscoll talks to Chris Beer, senior data journalist at GWI, and Ananda Roy, SVP global thought leadership Europe at Circana. Discussing the improved positivity in consumer...
Published 09/12/24
Published 09/12/24
The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing Heinz and Absolut’s Absolutely Heinz, Lacoste’ Unexpected...
Published 09/10/24