Last week, a brand new health coach posted a question in Karen’s Customer Support  group that we loved because it's a question we often get asked by health coaches.   She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.   In this episode we'll share our 5-step formula for which makes the most sense for your wellness business.    You’ll discover: 5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program   If you’ve wondered what you should promote at the end of your workshop, this episode is for you!   Links/Resources mentioned on the show:   Episode 24 – How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes: https://www.thewellnessbusinesspodcast.com/episode24/   Karen’s wellness workshop sample: karenpattock.com/wellness-workshops-sample/   Links to Resources:    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/   Kathleen’s Instagram - www.instagram.com/kathleenlegrys/