Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy’s innovative app keeps track of when energy is least expensive and carbon-intensive, and balances user demand on the energy grid at peak times. As a Certified B Corporation, ev.energy is part of a global community of over 5,000 companies (and counting) that are reinventing business by pursuing purpose as well as profit. In early 2022, ev.energy extended its Series A funding to $12.8 Million, enabling it to pursue rapid growth in North America and around the world. In addition to its U.K. headquarters, ev.energy has now has an office Palo Alto, California, and employs a world-class team of over 60 people across Europe, North America and the Caribbean. Originally from Scotland, Kathleen has been based in London since 2012. She has over a decade of experience in marketing and brand management, and has worked both on the agency and on the client side for a variety of industries. She joined ev.energy at the beginning of 2021, and is now on a mission to help drive the decarbonization of transport. Besides her role at ev.energy, she is also a passionate TEDx'er and has volunteered as the Co-Licensee & Curator for TEDx Covent Garden Women in London. In this interview, Kathleen talks about the challenges and benefits of having a globally dispersed team, how she approaches international marketing strategy on a startup budget, and how she has adapted the ev.energy app’s value proposition for each of the company’s three core markets so far: the U.K., Germany, and California. Tune in for Kathleen’s great insights!   Links: energy website energy on LinkedIn energy on Facebook energy on Instagram energy on Twitter Aaron Sweet on LinkedIn Kathleen on LinkedIn