We just have to start with a massive THANK YOU to all of you who listen to our content each and every week. It's all of you that have kept this project fun for us for the last (almost) two years. With incredibly full hearts, we are signing off!  Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They Get It Instagram 

We always hear about how picking the wrong partner can be so devastating for founders and businesses. In this case, Rachel and Julie are a power team. They have such complimentary skillsets and it's that yin and yang that has allowed P.Volve to become the fitness powerhouse that it is today. Press play to hear their story!  Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They Get It Instagram 

Not many people make the pivot from the New York financial industry to become a west coast beauty entrepreneur but Cheryl did! In this episode, she talks through her introduction to beauty and the early days of lilah b. She also shares her perspective on the power of community and how it has helped her along the lilah b. growth journey. Press play to hear her tell us all about it!  Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They Get It Instagram 

It's extremely rare when we hear an established business is exactly the same as it was in year one. As businesses are growing, they need to evolve, adapt and pivot. The problem is that most brands have to start from scratch when they do decide to pivot. Ali's story with Bulletin is so interesting because her brand was actually strengthened thanks to these pivots. Press play to hear how she did it!  Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They...

If you've been keeping up with the DTC space, you know that now is an incredible time for brands receiving funding. Every time you open up a social app, you'll see headlines of massive fundraising announcements. What you may not know is what happens behind the scenes and how these brands end up raising the money they do. Maggie's story is incredible. She shares a great example of how she used her expertise to build her portfolio of investment companies before she had the money to truly angel...

In this episode, we get to hear Kat and Victoria talk through their founding story of their business, Lohn. We hear about how they got connected with one another, how they leveraged custom products to bring in some initial revenue and how they tapped into the trade show circuit to get their name out there. If you're struggling to find work you're passionate about, at any point in your career, give this episode a listen to hear how Kat and Victoria created their own path.  Watch us on...

I had seen Everist everywhere before we got to speak with them on the podcast. Their branding and PR strategy was just so well executed, they were everywhere (and still are). In this episode, we hear about how both co-founders work together and some of the challenges they've overcome in their first year in business. This is an amazing blueprint for anyone looking to launch their own take on a saturated category. Press play to hear Jess and Jayme tell us all about it!  Watch us on...

We are so impressed by Aila. She took a chance on an unknown jewelry brand that would later become the Mejuri empire that we know today. Aila walks us through the different growth stages of the company and how her marketing campaigns took social media by storm. She is incredibly articulate and provides so much great advice for people early in their careers. The other key call out in this episode is the power of working under great leadership and how far your network will take you. I'll never...

Annabelle's story from corporate to entrepreneur is one we hear all too often! You never know when the idea for your business will strike. Marketing as a gift brand can be incredibly difficult, how do you make sure you're top of mind for the few times each year when someone buys a gift. The solution to that question, for Annabelle, was in personalization. Press play to hear her tell us all about it!  Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They...

Allison Statter has such a cool story. In this episode, you'll hear about her upbringing and her experience joining the family business. My favorite part of her story is hearing about her not taking the easy road. It was important to Allison for her to find her niche and carve her own path. Not only did she find a lane that she excelled in, she built an entire business around it. In a world that is as competitive as the marketing agency world, she and her team have landed such amazing brands...

If you're an employee, in a leadership role, own your own company or anything in between, you need to know where you're going. I've done so many jobs before without understanding how my day to day was impacting the company overall. This is incredibly dangerous for several reasons: your team won't know how to prioritize, your team will find it difficult to stay engaged when times get rough, and your company won't stand a chance at making real progress towards a goal that doesn't exist. In this...

Brands that can take unconventional ingredients and create approachable brands to help people solve real problems are so fascinating to us. We look at Vital Protein, Dosist, Beyond Meat and other great brands that broke stigmas in certain spaces and we have so much respect. When you hear about the benefits of cricket protein and I think we can all understand the power of this category, but understanding and actually eating the protein are two different things. That's where brand comes into...

I have to be honest, before I started digging into the benefits of cricket protein, I wasn't sold on the idea of eating bugs. That's not a new story for Maile as she's helped the founders of Human Improvement shift consumer perceptions recently. Maile's brand experience has been incredibly impactful as the HI team stays lean while taking cricket protein to a whole new level. In this episode, we hear about Maile's background and what drew her to HI originally. In the next episode, we'll dig...

You've probably seen quite a few major companies announcing layoffs over the past few weeks. While this certainly isn't a new concept, the specific companies that are going through these changes make it an interesting trend to dig into. Emma and I are huge fans of Glossier and Peloton so we were intrigued to hear of these recent changes. We dug into the press around both companies and compiled a few themes or learnings surfaced in both scenarios. If you have a company or you work at a...

From playing pro hockey to driving the creator economy forward. JT's story is anything but conventional but this is such an awesome example of how accessible content can be to anyone. Another great thing to note here is that JT does have a massive TikTok BUT his business is not actually creating content for brands, his business is pairing creators and brands with one another. There is so much value in creating your own path. With so many new opportunities opening up each and every day, going...

If I asked you, "can you think of anyone who isn't reaching their potential?". I bet it took you less than 2 seconds for a name to pop into your head. It's easy to see when others are holding themselves back but it's not always so easy to see it in ourselves. In this episode, Emma shares her journey of holding herself back and how she's working on leaving that in the past. If you have ideas and gifts that you are not actioning right now, chances are that you're holding yourself back in some...

This episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allowed her to create a new age fragrance company, unlike any of the others on the market. If this isn't a testament to staying true to yourself and watching things work out for you, I don't know what...

Imagine formulating your first fragrances as a teenager?? And then imagine Twilight wanted to buy it?? At 16?? Carina is dedcool. Sorry, I had to. She saw an opportunity to create a new age fragrance that was unisex, not water based, more sustainable, etc. It will take you roughly 2 seconds to listen to Carina's story before you understand that she's just so her own person. Every decision she makes is what she wants to do, not what has been done before. That type of confidence in her vision...

The Coaching Habit exists to help managers prevent themselves from becoming bottlenecks for their teams. By empowering your team to identify, brainstorm solutions and eventually solve their own problems, you inherently prevent yourself from becoming the bottleneck. The next time you’re in a one on one meeting with the people on your team, try out these 7 questions during your session and see if it allows for a deeper, more impactful conversation. 1. What’s on your mind 2. And what else 3....

Great storytelling tips from a freelance writer. Gabby has several tips for people looking to tell better stories around their products, employees and businesses. We also threw in some extra freelancing tips at the end because, why not? Hope you enjoy! Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They Get It Instagram  — Brand we’re loving this week: Mintier Tired of coffee breath? You may often reach for mints or gum. The problem with those...

We’ve been super interested by the freelance economy because it’s changing so quickly. People are no longer looking at the 9-5 as their only option and freelancing is a huge part of this shift. You can now take your skills and turn them into an entire business that gives you flexibility, autonomy and control over your life and work. Gabby walks us through her foray into freelancing and gives us some great tips for people looking to give it a try. Press play to hear her tell us all about...

We’ve started asking our guests what they feel like their superpowers are and I have to say, we’ve been pleasantly surprised. We interview so many incredible people and each of them attributes different traits to their success. This episode, where Allison walks us through her superpowers is a ‘must listen'. I hinted at a few of them in this title but there are so many great tips and advice throughout the entire conversation. Press play to hear Allison tell us all about it! Watch us on...

You might not think that a career in broadcast journalism would lend itself to building a clean beauty brand, inspired by the ocean but I promise you, it does! Allison walks us through her founders story in this episode and also shares a bunch of tips on how to tell stories about your brand to draw people in. She also highlights some really important tips like building for the long term from the beginning, the need to have a great product when you don’t have a celebrity following, and the...

It’s one thing to have a good idea once and it’s another thing altogether to make creativity a habit. In this episode, we hear from Laney on what creativity means to her, how she fosters it amongst competing priorities and her advice to people looking to lean into their own creativity. Press play to hear her tell us all about it! Watch us on YouTube  Listen on Spotify  Listen on Apple  Check out our show notes  They Get It Instagram  — Saie Website  Saie Instagram  Laney’s Instagram